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回归简约风,放下智能手机,你会看到更真实的生活

来源:杭州博尔英语作者:博尔英语 吴老师 18705812701免费在线预约课程试听,

回归简约风,放下智能手机,你会看到更真实的生活

   

Nokia Thinks Simple is Smart

At a time when other phone makers are trying to make their devices do more, Nokia has decided to take a step back and make a phone that does less. Last month, the Finnish company introduced the Nokia 1050, a phone that allows users to make calls and to text, and that’s all!
杭州少儿英语--首选杭州博尔外语,专业的英语培训学校.当别的手机制造商尝试着让他们的手机做更多事时,诺基亚已经决定,后退一步,让其手机能做的事少一些。上个月,芬兰公司引进了诺基亚1050,这只手机只会打电话和发信息,那是它的全部功能。

The company thinks there is big market in China for people who just want a simple phone, and they think people who already have a smart phone will buy it, too. The two big selling points for the Nokia 1050 are its cheap price (162 yuan) and its long battery life (35 days, if left on standby). Compare that to most smart phones which have an average price of 3,000 yuan and a battery life of just a few hours when playing videos or downloading. Nokia thinks people who already own a smart phone will buy the 1050 and use it as a backup in case their smart phone conks out.
该公司认为人们只想要一只简单的手机这个市场在中国是很大的,他们认为那些有了一只智能手机的人也将会买这样的手机。诺基亚1050的2个卖点是便宜的价格(162元)以及长时间的手机待机时间(保持待机状态可持续35小时。)相比平均3000元的大部分智能手机,如果在看视频或下载东西时待机时间只有几小时。诺基亚认为已经拥有一台智能机的人们将会买1050来作为一只备用机以防他们的智能机出故障。

Whether “simple” over “smart” will be successful remains to be seen, but there is no doubt that smart phones are most consumers’ first choice. New Relic, a media research company, reports that 1.3 million Android devices are activated every day and by the end of the year an estimated 1.82 billion smart phones will be in use worldwide. New Relic also says that once someone buys a smart phone it becomes a central part of his/her life. The average user checks his phone 150 times at day—an average of once every six-and-a-half minutes!
是否简单能够战胜智能还要留待观察,但是毫无疑问的是智能手机是大部分消费者的第一选择。一家媒体研究公司New Relic报告称每天有130万安卓系统被激活,到今年为止估计将会有18.2亿智能手机被使用。New Relic也表明一旦某人买了一台智能手机,它就会成为他的生活中心。每个用户平均每天看他的手机150次,每次6分半钟。

That last statistic doesn’t surprise me. As a teacher, I see students reaching for their smart phones constantly. It’s almost an addiction and it impacts their study and their social behavior. I would be dreaming, however, if I thought students would dump their smart phones for the more pragmaticand less intrusive Nokia 1050. For the “post 90s” generation, QQ, Renren and Weixin are as essential as the air they breathe and staying “connected” is more important than mere communication.
这个最近的数据我并不吃惊。作为一名教师,我看到学生们不断的看他们的手机。这几乎是像一种瘾,影响他们的学习和他们的社会行为。我会幻想,我的学生可以抛下他们的智能手机改用更加务实和干扰较少的的诺基亚1050。对90后来说,QQ,人人和微信就像他们呼吸的空气一样的重要,保持联系比仅仅只是通讯更为重要。
 

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