Nokia Thinks Simple is Smart
At a time when other phone makers are trying to make their devices do more, Nokia has decided to take a step back and make a phone that does less. Last month, the Finnish company introduced the Nokia 1050, a phone that allows users to make calls and to text, and that’s all!
The company thinks there is big market in China for people who just want a simple phone, and they think people who already have a smart phone will buy it, too. The two big selling points for the Nokia 1050 are its cheap price (162 yuan) and its long battery life (35 days, if left on standby). Compare that to most smart phones which have an average price of 3,000 yuan and a battery life of just a few hours when playing videos or downloading. Nokia thinks people who already own a smart phone will buy the 1050 and use it as a backup in case their smart phone conks out.
Whether “simple” over “smart” will be successful remains to be seen, but there is no doubt that smart phones are most consumers’ first choice. New Relic, a media research company, reports that 1.3 million Android devices are activated every day and by the end of the year an estimated 1.82 billion smart phones will be in use worldwide. New Relic also says that once someone buys a smart phone it becomes a central part of his/her life. The average user checks his phone 150 times at day—an average of once every six-and-a-half minutes!
是否简单能够战胜智能还要留待观察，但是毫无疑问的是智能手机是大部分消费者的第一选择。一家媒体研究公司New Relic报告称每天有130万安卓系统被激活，到今年为止估计将会有18.2亿智能手机被使用。New Relic也表明一旦某人买了一台智能手机，它就会成为他的生活中心。每个用户平均每天看他的手机150次，每次6分半钟。
That last statistic doesn’t surprise me. As a teacher, I see students reaching for their smart phones constantly. It’s almost an addiction and it impacts their study and their social behavior. I would be dreaming, however, if I thought students would dump their smart phones for the more pragmaticand less intrusive Nokia 1050. For the “post 90s” generation, QQ, Renren and Weixin are as essential as the air they breathe and staying “connected” is more important than mere communication.